Benefits for trade show organizers
Better service for exhibitors
Exhibitors expect trade show organizers to provide outstanding service. mguide allows you to offer your customers useful extra benefits, by making stands easier to find through an interactive floor plan, raising awareness of events and activities thanks to dynamic event listings, and offering updatable information whilst the show is in progress. In short, more business at the show resulting in a more attractive event for exhibitors.
Visitors are making plans on an ever more short-term basis and are increasingly focused in their searching. mguide offers the answer to these trends – a mobile, constantly updated, handheld trade show guide, even for last minute visitors. Visitors can always find what they're looking for, and won't miss events or miss out on last-minute program changes. And it's child's-play to use, with particular emphasis having been placed on user friendliness during mguide development.
Much innovation for not much money
mguide is the perfect complement to your trade show catalogue. For just a fraction of the printing costs, you are providing your exhibitors and visitors with an innovative tool which gives them the very latest information on the show. mguide can be financed via advertisements or sponsored links direct to visitors' cell phones. And if required, information can be retained after the show is over, making it easy for visitors to find exhibitors at a later date.
Investing in the future
Mobile internet usage is expanding rapidly, making mguide a cutting-edge product. Who wouldn't want the latest trade show information on their iPhone or BlackBerry? mguide meets this need, but is also designed for long-term utility. The software is based on international standards and is thus also suitable for future generations of mobile devices.
Simple to maintain
mguide content is maintained via a web interface. Access can be provided for exhibitors, allowing them to manage their data themselves via an administration interface or import data from existing data sources. This in turn reduces costs for the organizer and prevents data migration errors. Like the mobile application, the back end is also designed for maximum useability. Changes can be implemented immediately. And if required, the mguide team can take care of the whole thing before, during, and after the show.